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Tip: A block that has a series of rectangular strips that are placed around a central square.
that you're not losing any currentcustomers. All your past advertising is bringing in thecustomers that are looking for kitchens anyway. What it does do however, is bring in a new lot of customers thatwould never have thought about kitchens, if you hadn't implantedit in their minds. Effectively, you have both, customers who arelooking for kitchens as well as customers who are forfeitingtheir new cars in favour of new kitchens. How Your Re-Positioning Can Help You Focus ------------- We hada client who ran a laundromat. Her current customers were peoplewho did not have washing machines. Obviously, her business wentup and down based on the season and on her customers limitedbudget. We got her to refocus her marketing strategy on a newtarget-- Customers who had washing machines. These customers had the money, but no time. By deciding that herreal competition was time she decided to target people who hadlimited time instead. As a result, she was now targeting busy people while otherlaundromats were targeting people with washing. This positioningactually helped the laundromat stand out from the rest of thecompetition. How The Laundromat Did A Full 180 --------------------- Thisre-positioning did a couple of things for them. One, it helpedthem focus on their target audience. Consequently, they changedtheir name from just XYZ Laundromat to Bizzie Buggers. It was catchy and bang on target. It also now meant that busycustomers (with the money), were more likely to stop over anddrop their washing. Plus they had the regular customers walkingthrough the door anyway. What You Need To Do ------------ Sit down and write who yourimmediate competition could be. Then write down what yourbusiness is really up against. Here are some examples. These aren't necessarily your right targets but they help yousee things in a different light and help you determine who yourreal competition could possibly be. Cartoonist= Photographer Computer Salesman= Filing Cabinet CarDealer= Expensive Restaurant Meals ------------- If you would like to learn more about the way the human brainworks, and how customers make buying decisions, go tohttp://www.5000bc.com There's a vast library of free articles and information ontopics as varied as copywriting, small business ideas, publicspeaking, sales conversion, psychological tactics, branding andother marketing related subjects. Go to http://www.5000bc.comtoday. You'll be amazed at what you find there. About the author:Sean's background includes the different facets ofcommunication. Today he has two website http://www.psychotactics.com andhttp://www.5000bc.com. Why does one business succeed while another business strugglesto get ahead? Does structure make your marketing strategy andtactics redundant? How can your business grow exponentially?Psychotactics and 5000bc shows you the way forward. "Sean Tip: a cabin built with logs
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